Codie Sanchez's 6 Growth Levers: which to run first
Six levers, mostly nothing to do with ads. Three are genuinely under-taught, and a couple carry risks she breezes past. Here is the Future Titans read.
Free vs Financed.
She lists six levers flat, like a menu. They are not equal. Three are free and safe (price, costs, wallet share). Three are financed and risky (buy a business, new channels, rainmaker hire). Run the free three this week with no money and almost no downside. Earn the right to the rest.
The six, sorted
Violet are free and safe. Magenta are financed and risky. Most people start with the exciting magenta ones. Start with violet.
Start here: wallet share
Sell more to the customers you already have. Wharton found it is up to 14x easier than finding a new one, and it costs nothing to start. The single highest-leverage free lever.
Don't copy the 10x
Her $29-to-$299 membership jump is a different product, audience and sales motion, not a price change. Use her own 10-to-30 percent test instead: raise 10% on the next ten customers, then 30, and watch conversion.
The buy-side risk
Seller finance and an SBA loan still mean a personal guarantee: that is your house on the line, not free money. And a rainmaker can be sued for taking a client book, and can walk it straight back out when they leave.
The Future Titans move
Run the free three first. Price, costs and wallet share cost nothing and carry little downside. Earn the right to acquisition, new channels and the rainmaker hire by maxing the free ones.
Verdict
Worth it. Use the original for the acquisition and rainmaker mechanics; use this read to sort the six and avoid the traps.